Archives for category: Mark

Hi there. If you follow what I do, you’ll know that Branchr Advertising acquired my small business collaboration suite SaaS app Atomplan back in August. During that time, I was also building an advertising system called Adaptance Advertising, based on two algorithms I designed and developed called HyperTargeting and FairAds.

I’m happy to report that I’ve joined Branchr Advertising as CTO, joining Christian Owens (CEO) and Arjun Rai (aka: Aaron Ray) (COO). Adaptance Advertising is now exclusively licensed for the moment to Branchr Advertising, and we’ll be integrating our top-notch technology with Branchr’s existing, extensive customer base of publishers and advertisers.

I’m really really excited about this opportunity. Branchr is relaunching with Adaptance technology in the next few weeks, so look out for news here!

Man, if there’s something I regret, it’s not writing more during childhood. That reminds me of some Chiddy Bang lyrics, actually.

I once was a kid, all I had was a dream, mo money mo problems, when I get it I’m going to pile it up…

Hey, yo, I once was a kid with the other little kids
Now I’m ripping up shows and them fans going wild with us
Tell mommy I’m sorry, this life is a party
I’m never growing up

I’m not quite sure why I put those lyrics there, but I’m pretty nostalgic about childhood. So that’s probably it.

Serious documentation required starting now, man. Never too late.