This is my piece as published in ‘What’s Next: 25 Big Ideas from Gen-Yers Under 25′

In the past few years, something has changed with the perspective and mindset of the members of the “new generation.” Indeed, we call this group Generation Y. It represents not only a change in the modernity of the generation, but also a dramatic change in both forward-thinking as well as access to technology and resources at a younger age.

One of the affected areas is entrepreneurship. A gradual change in entrepreneurship has been taking place in the past few years, towards the idea of creating businesses and products as something that’s more approachable than before. With the resources available to anyone in today’s times, the barrier to entry to entrepreneurship is lower.

Creating value is a term that reverberates throughout the halls of this new entrepreneurship. Creating value, or as entrepreneur and venture capitalist Guy Kawasaki puts it, making meaning—is quite important to the development of your company as well as evaluating the benefit your company and your company’s products create.

However, as more entrepreneurs emerge and start creating value, I want to make sure that doesn’t go in a dead-end of monetary gain. Entrepreneurship has two halves: creating a business, and then giving back. Giving back can be attainable in quite a large number of ways. Your goal is to maximize both the effectiveness and far-spreadingness of the benefit you give back.

One thing I highly suggest is creating a part of your company that is devoted to nonprofit work. For example, my business Genevine, which helps families keep in touch online, has a side foundation called The Genevine Foundation, the mission of which is to fight homelessness and promote family and community values. A portion of Genevine’s revenues goes directly to The Genevine Foundation.

And if you don’t have a company at this time, create one! Or, focus on creating a nonprofit: one of mine, The Center for Ethical Business, is an independent nonprofit working towards business ethicality change.

Older businesses lose sight of the value of giving back. You can’t exactly quantify the magnitude of your impact perfectly in any kind of metric, nor will many of the things you do to give back result in higher profits. That’s good. What really does matter is the simple fact and action that you’re making an impact—and making meaning—to make the world better. That’s your personal impact on the world, and as a member of the global society, your goal is to maximize that.

There’s a lot you can do, and you can start now. Go and create what’s next!